2015 Houston Mayoral Election


The race to replace Mayor Annise Parker in Houston was one of the most hotly-contested races of 2015. An open seat for the first time since 2009, the race to lead one of the nation's largest cities attracted over a dozen candidates to the ballot.


Sylvester Turner, a leading candidate in the field, understood that in order to successfully fight his way through tough primary and runoff elections he would need to win the turnout battle. he enlisted the help of Terra Strategies to deliver a target turnout message to infrequent Democratic voters in key neighborhoods.




Before the November Primary, Terra Strategies recruited, vetted and trained a locally-based canvasser team that knocked on over 40,000 doors, helping Turner win the highest vote total of all thirteen candidates on the ballot. For the December Runoff, Terra placed a strong focus on the crucial Early Vote period as well as driving Election Day turnout. Terra Strategies' canvassers knocked on over 78,000 doors between the primary and runoff, helping turn out the vote during a challenging time of year.


Turner would need every one of these votes. In one of the nation's closest races in the 2015 cycle, Turner defeated Bill King by only 678 votes out of over 208,600 cast. Turner performed particularly well in the Early Vote period, where more than half of the total number of votes- 113,000- were cast.